This week is really exciting! It is the week that Liberty of London launched their line of products especially designed for Target. How wonderful is it when a designer you love but can't afford, creates a line that incorporates their lovely aesthetic, but at prices you can afford!
*[As a side note, I really love that target does this! They often take high end designers (Orla Keily, DwellStudio, Rachel Ashwell, and not to mention the clothes designers they've partnered with) and create a line available to regular people. Well done Target.]*
Here's some of the promotion I've seen at Target stores, leading up to this week's launch. Really intriguing and great use of their design style incorporated throughout the store. They obviously wanted to make a splash with this launch.
Liberty of London uses are all the things I love; colorful, bright, whimsical shapes, all on fun products. Beautiful!