For those of you that were astounded as me to see AT&T wrapping things with bright orange fabric in their latest commercial, you'll be disappointed to know that this wrapping was not done by artists Christo & Jeanne-Claude. They just, pretty much, stole the idea. But I can't be too upset, in fact I appreciate this new marketing campaign. For those who haven't seen the commercial, here it is.
If you love Christo's work like I do you might be pleasantly surprised by the new creative things they wrapped in the commercial! For example, the Hollywood sign and the St. Louis arch. Both excellent choices for wrapping I thought.
I had the unexpected fortune of seeing his work The Gates when I was in New York City in 2005. I say unexpected because we weren't expecting to get to see it. The installation was to end a week before we were in town, but thankfully for us, it took them about 2 weeks to tear everything down, hooray! I even got one of the swatches they were giving out!